ICONIC London Enrich and Elevate Mascara curling, panoramic, instantly-volumising with a lash growth active. 5 key USPS: - Fluttery, curled & volumised panoramic lashes - Feels weightless on your lashes! - Kind-to-lashes formula with Symlash - More than 7 out of 10 consumers said lashes looked longer (73%), more voluminous (71%), and more lifted (75%), after 4 weeks of use. - Ultra black formula - no tinting necessary! Introducing ICONIC London's first kind-to-lashes performance mascara that lengthens, curls and lifts with active growth agent, Symlash, in the truly ICONIC formula! Get volumised, fluttery, panoramic lashes in seconds… Amp up your lash game with ICONIC London's brand new, (and already ICONIC), Enrich & Elevate Mascara. This is a magic makeup must-have that not only lifts and lengthens for a wide-eyed effect - but coats your lashes with lash-loving ingredients for up to 14-hours of wear* AND helps you work towards stronger, longer and fuller-looking lashes. In fact, 76% of consumers said the condition of their natural lashes had improved after 6 weeks*… and ICONIC London reckon that's pretty ICONIC! Basically, your lashes will get even more GORGEOUS with every application. WHAT IT IS: Goodbye lackluster lashes - hello fluttering fabulousness! Get ready to take your lashes to the max! ICONIC London's latest ICONIC innovation is the modern way to wear mascara - a weightless formula that still adds impact - and enriches lashes with each application; 74% of consumers said their lashes looked healthier after 6 weeks*. It's the mascara that just keeps on giving! Pssttt! Enrich & Elevate is PERFECT for some longer-term lash TLC if you've overdone it on the eyelash extensions