• clear


BB & CC Creams



Brushes & Tools


Contouring Products

Eye Brow Products

Eye Liners

Eye Primers

Eye Shadows

Face Powders

Face Primers

False Nails



Lash Primers

Lash Products

Lip Glosses

Lip Liners

Lip Plumping Products


Makeup Setting Sprays


Nail Care Products

Nail Laquers


Subscription Boxes

Skin Care

Anti Ageing Creams

Bath & Shower Products

Body Exfoliants

Body Moisturisers


Exfoliants & Masks

Eye Care Products

Face Moisturisers

Fake Tan Products

Foot Care Products

Hair Removal Products

Hand Care Products

Lip Care Products


Problem Skin Care Products

Skin Tools

Sun Care Products


Hair Care


Hair Brushes & Accessories

Hair Colour Products

Hair Protection Products

Hair Styling Products

Hair Treatment & Masks

Heated Styling Tools



Gift Sets


Beauty School

Which foundation shade am I?

Embracing Your Skin's Unique Canvas: Finding Your Perfect Foundation Match
Monday 22 May 2023

Cracking the Skin Tone Code: Discovering Your Undertone

Welcome to the fascinating world of undertones, the hidden dimension of your skin that plays a crucial role in finding your perfect foundation match. Undertones are subtle hues beneath your skin's surface color. They can be warm (yellow or olive), cool (pink, red, or bluish), or neutral (a mix of warm and cool).

So, how do you determine your undertone? A handy trick is to look at the veins on the inside of your wrist. If they appear more blue or purple, you likely have cool undertones. If they're more green, you likely have warm undertones. If they're a mix or not clearly one or the other, you likely have a neutral undertone. While it's not foolproof, it's a helpful starting point!

Another clue lies in how your skin reacts to the sun. Do you burn easily or tan? If you tend to burn or turn pink, you likely have cool undertones. If you tan easily, you likely have warm undertones. If you burn then tan, you might have a neutral undertone. Your undertone can also influence which jewelry looks best on you: silver often suits cool tones, while gold complements warm tones. If both look great, you might have a neutral undertone!

Your Skin's Seasonal Sonata: Adapting to Changing Tones

Brace yourself for a surprising revelation: your skin tone can change with the seasons, just like the leaves change colors! During the summer months, you may find your skin tans and darkens slightly, altering your foundation needs. Conversely, winter might bring a paler skin tone, requiring a different shade. This chameleon-like characteristic of your skin is what we refer to as your skin's 'seasonal sonata'.

So, what does this mean for your foundation? It means that having a 'summer' and 'winter' foundation isn't excessive – it's simply adapting to your skin's evolving needs. Make it a habit to reassess your foundation shade at least twice a year, coinciding with the seasonal shifts. As the saying goes, "change is the only constant," and this certainly rings true for your skin.

Embrace the transitions and remember that blending is your friend. If you find yourself between shades due to seasonal changes, don't worry! Mixing your 'winter' and 'summer' foundations can create the perfect in-between shade. Embracing the changes and understanding that your journey to finding the ideal foundation shade is an exciting adventure will lead you to success.

The Great Foundation Hunt: Navigating the World of Shades

Are you ready to embark on an exciting quest to find your ideal foundation shade? Get ready because the beauty world offers an incredible range of options. From porcelain to deep espresso, there's a shade for every unique complexion out there.

To begin your journey, explore the shade range offered by different beauty brands. Some brands are known for their extensive variety, ensuring a diverse selection to suit various skin tones. Look for brands that prioritize inclusivity and offer shades that cater to a wide spectrum of undertones.

Don't feel overwhelmed by the multitude of foundation bottles on the shelves. Seek assistance from beauty consultants or makeup artists who can guide you through the process. Many beauty counters and stores offer shade-matching services, allowing you to test different shades and find your perfect match. Remember to test the foundation on your jawline or neck to ensure it seamlessly blends with your natural skin tone.

Gadget Galore: Tech Tools to Find Your Perfect Foundation

Get ready to harness the power of technology in your quest for the perfect foundation shade! In the age of innovation, there are remarkable tools and apps designed to assist you in finding your ideal match.

Some apps utilize advanced algorithms and artificial intelligence to analyze your skin tone and recommend the most suitable foundation shades. Simply snap a selfie or upload a photo, and let these virtual beauty assistants work their magic. They take into account factors like lighting conditions and undertones to provide accurate recommendations. It's like having a personal beauty expert right at your fingertips!

Additionally, there are handheld devices that can measure your skin's exact shade and undertone. These devices use specialized sensors to capture precise data, giving you a scientific approach to finding your ideal foundation match. It's a fascinating fusion of beauty and technology!

Embrace the digital revolution in the beauty industry and explore these tech tools to simplify your foundation shopping experience. Just remember, while technology can be a valuable tool, nothing beats the human touch and expertise. Use these tech tools as a complement to your own judgment and experimentation.

Swatch Out! A Comprehensive Guide to Testing Foundations

When it comes to finding your perfect foundation shade, swatching is the key! Testing foundation shades is a crucial step in the process, allowing you to see how they interact with your skin and determine the most flattering match.

Start by gathering a few potential foundation shades that align with your undertone and initial assessment. Apply small swatches of each shade along your jawline, extending the swatches down to your neck. This technique helps you compare how the shades blend with your natural skin tone and minimizes any visible demarcation.

Assess the swatches in different lighting conditions. Natural daylight is ideal, as it provides the most accurate representation of how the foundation will appear on your skin. If possible, step outside and take a look in a mirror to gauge how the shade looks in sunlight. Indoor lighting can sometimes distort colors, so make sure to examine the swatches under various lighting sources, such as fluorescent or warm lighting, as well.

The ABCs of Foundation Shades: Decoding Beauty Terminology

Feeling overwhelmed by the terminology surrounding foundation shades? Don't worry, we're here to help you decode it! Understanding the terminology will empower you to make informed choices and find the perfect match for your complexion.

Let's start with the basics. Shades are often categorized as light, medium, or dark. However, within these broad categories, you'll encounter specific descriptors such as fair, ivory, beige, tan, or deep, to name just a few. These terms help further refine the shade to suit a variety of skin tones.

Undertones also play a significant role in foundation shades. Warm undertones are often described as yellow, golden, or olive, while cool undertones lean towards pink, red, or bluish hues. Neutral undertones combine elements of both warm and cool tones. Understanding your undertone can guide you towards shades that beautifully complement your natural complexion.

Armed with this knowledge, you'll be able to confidently navigate the world of foundation shades and select the right terminology to communicate your preferences and find your perfect match.

Shade Shakeup: DIY Tips for Creating Your Ideal Match

Can't seem to find the perfect foundation shade that matches your unique skin tone? Don't worry, you can take matters into your own hands and become a shade mixologist! With a little creativity and experimentation, you can blend different foundation shades to create your ideal match.

Start by selecting two foundation shades that are close to your skin tone, with one being slightly lighter and the other slightly darker. Begin with a small amount of each shade on the back of your hand or a clean mixing palette. Use a makeup brush or sponge to mix the shades together until you achieve the desired hue.

Remember, a little goes a long way, so start with small increments of each shade until you find the right balance. You can also adjust the proportions depending on the season or any changes in your skin tone.

Another option is to use color-adjusting drops or mixers. These concentrated pigments can be added to your existing foundation to alter the shade. Just a few drops can make a significant difference, allowing you to customize your foundation to match your ever-changing skin tone.

Watch Your Step: Common Mistakes in Foundation Selection

We all make mistakes, but when it comes to selecting the right foundation shade, it's best to avoid these common pitfalls. By being aware of these blunders, you can save yourself from a mismatched foundation disaster!

One common mistake is testing foundation shades on your hand or wrist. Your hands are often a different color from your face and neck, so swatching there can lead to a mismatched shade. Always test foundation on your jawline or neck for a more accurate representation of how it will look on your face.

Another mistake is relying solely on the shade name or the color seen through the bottle. The same shade name can vary across different brands, and the color in the bottle may not accurately reflect how it will appear on your skin. It's essential to swatch and test the foundation directly on your skin to ensure a proper match.

Lastly, avoid the temptation to go significantly lighter or darker than your natural skin tone. While it may seem like a fun experiment, it can result in an unnatural and unflattering look. Stick to shades that enhance and complement your skin tone for a seamless and beautiful finish.

Tying in with Skincare: Your Foundation as Part of Your Routine

Your foundation is not just a makeup product; it's an integral part of your skincare routine. To achieve a flawless and radiant complexion, it's important to ensure that your foundation works harmoniously with your skincare products.

Start by prepping your skin with a moisturizer suitable for your skin type. Hydrated skin provides a smooth canvas for foundation application and helps prevent a dry or cakey appearance. Choose a moisturizer that absorbs well into the skin and leaves it feeling nourished.

Additionally, consider using a primer before applying your foundation. Primers create a smooth base, minimize the appearance of pores, and help your foundation adhere better, resulting in a longer-lasting finish. Look for primers that address your specific skin concerns, such as pore-minimizing, illuminating, or mattifying primers.

When applying your foundation, use clean brushes, sponges, or even clean fingertips. Proper tools ensure even application and help you achieve the desired coverage. Remember to blend the foundation seamlessly into your skin, focusing on areas where you need more coverage or evening out your complexion.

Brand Breakdown: Comparing Foundation Ranges across Popular Brands

The beauty market is flooded with countless foundation options from various brands. To navigate this vast landscape, let's take a closer look at some popular brands and their foundation ranges, offering a glimpse into the shades available for different skin tones.

Brand X offers a diverse range of shades, catering to both warm and cool undertones. Their extensive collection ensures that individuals with deeper complexions will find suitable matches, as well as those with fairer skin tones.

Brand Y focuses on inclusivity, offering an impressive array of shades that span a wide spectrum. Their commitment to diversity means that individuals with unique undertones or those who fall outside of the typical shade ranges will have ample options to choose from.

Brand Z has gained popularity for its innovative approach to foundation shades. They offer customizable options, allowing you to mix and match different pigments to create your perfect match. This brand empowers you to take control and customize your foundation to suit your individual needs.

Exploring these brands and their foundation ranges will give you insight into the diverse options available. Remember, it's not just about the brand, but also about finding the right shade, undertone, and formula that aligns with your preferences and skin's needs.

Related articles

one moment...