Pureology

The Story

Founded in 1990, Pureology emerged from a passion for creating high-quality haircare products that cater specifically to the needs of color-treated hair. With a strong commitment to sustainability, Pureology was one of the first brands to offer 100% vegan formulas, ensuring that every product is not only effective but also kind to the planet. Each formula is crafted with a blend of natural ingredients and advanced technology to deliver exceptional results while preserving the vibrancy of color. Pureology's dedication to innovation and care extends beyond just haircare; it embodies a lifestyle choice for those who value both beauty and environmental responsibility. By choosing Pureology, customers are not only investing in their hair but also supporting a brand that prioritizes ethical practices and sustainability. With a vibrant and luxurious aesthetic, Pureology continues to inspire individuals to embrace their unique beauty while caring for the world around them.

Founded

1990

Founder

Sharon Chuter

Headquarters

Los Angeles, USA