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This cheeky little number has won a heap of awards and it’s not hard to see why. Imagine a pomade that’s not only waterproof, multitasking and buildable, but matte to boot- now that’s a sight for sore eyes! You can count on it to persevere, rain or shine, without a single smudge. Its high-pigment formula doesn't mess about. It glides on without a hitch and dries faster than you can say 'sure, it's grand'. Paired with its all-in-one talent for brows, it's a real catch. Did we mention it's vegan too? Now that's what we call all round brilliance.